PT Catur Sentosa Adiprana Tbk (CSAP) opened in 2022 with the expansion of the 43rd Mitra10 located in Riau, Pekanbaru. Today, January 20, 2022, the Company inaugurated the 43rd Mitra10 in Pekanbaru, Riau, and is ready to serve buyers in Pekanbaru, Riau, and surrounding areas. Pekanbaru City election can not be separated from the potential of the city. As the capital of Riau province and the fourth city with the largest population on the island of Sumatra after Medan, Palembang, and Bandar Lampung. This is in accordance with the target market of Mitra10 which targets property owners as the main target market, be it residential (tread house & vertical), or commercial (café, restaurant, shophouse &rukan).
CSAP is optimistic that economic growth will pick up in 2022 and continue its expansion plans. Moreover, community activities are increasingly active to encourage the growth rate since the improvement of pandemic handling and the increasingly even distribution of COVID-19 vaccination in Indonesia.
The newly inaugurated Mitra10 Pekanbaru occupies an area of 1.78 ha with a building area of 9,200 m2. Including selling an area of 9,200 m2 featuring 25,000 stock keeping units (SKU / item goods) which are divided into 13 categories consisting of Paint and its variants, floors and walls, bathrooms, kitchens, doors and windows, plumbing/plumbing, building materials, electricity, home appliances (hardware), tools, hobbies, household furniture (houseware) to household appliances (home appliances).
In addition to selling famous brands from the principal, the Company also has House Brands namely Zehn, Tidy, Sincere, Durafloor, Fiorano and Ryobi. Management’s decision to aggressively expand is CSAP’s strategy to increase revenue and profit margins and at the same time to dominate market share. This strategy has yielded positive results.